Power of 10sen empowers children to change lives, 10sen at a time. We ensure the human right of livelihood by providing fundamental needs.
The Problem:
80% of deaths in Cambodia are due to water borne illnesses. Naturally-occurring arsenic in the groundwater has caused sickness of epidemic proportions in Cambodia in recent years. Diarrhea is only one of the many killers of the Cambodian peoples.
Access to adequate water supply is not only a fundamental need but a human right. It is a crucial element in the reduction of under-five mortality and morbidity, particularly in poor urban areas. Access to clean water also means that the considerable amount of time women and children spend for fetching water could be spent more effectively on other tasks like improving economic productivity, a key component of poverty alleviation efforts.
CUP’s Objective:
The objective of CUP is to inculcate a strong sense of collective responsibility among the society towards the situation of inadequate water supply in Cambodia. It is a long-termed project that aims to ultimately alleviate the sufferings of the Cambodian people that are caused by lack of clean water.
The Strategy:
Our strategy is to initiate an online awareness campaign and donation drive funded by our corporate sponsors. 10sen will be donated by our corporate sponsors for every click on our ONLINE BANNER. The collected funds will be channeled to ‘Research and Development International Cambodia’ (RDIC) to purchase and install water collection tanks and ceramic filter systems for clean water supply of the Cambodian people.
The Goal:
One million ‘clicks’ between February 9th and June 9th 2010 (4 months)
Our Partners:
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Details of CUP Campaign Launching:
Date : February 9th, 2010
Time : 2.30 – 4.30pm
Venue : Annexe Hall, UiTM Shah Alam, Selangor
Officiated by : Y.B. Dato’ Sri Peter Chin Fah Kui, Minister of Energy, Green Technology and Water
Become a Partner!
Collaborate with us by placing the ‘Power of 10Sen: CUP’ online banner donation mechanism on your website/page/blog OR help promote our campaign via editorials and advertisements.
Read the ‘Power of 10Sen: CUP Campaign’ Press Release!
Read news about the awards received for our innovative CUP Online Banner designed by our partners CreativeJuices™!
