Power of 10 sen

The Problem:
Every year, an estimated 9.7 million children under the age of five die from largely preventable causes. Some are directly caused by illness such as pneumonia, diarrhea, and malaria. Others are caused by indirect causes including conflict and HIV/AIDS. Malnutrition, poor hygiene and lack of access to safe water and adequate sanitation contribute to more than half of these deaths.

Say Bye to Poverty’s Objective:
The objective of Power of 10Sen: Say Bye to Poverty is to provide young Malaysians the opportunity to acknowledge the effort and struggle of people living in poverty. It is a project whose goal is to create awareness among students about the poverty and hunger that exists in this world and to make them realize that even a small gift of 10sen can go a long way.

The Strategy:
Donation boxes were set up in kindergartens, primary schools, secondary schools, colleges and universities throughout the Klang Valley. From September 13^th – October 17^th groups of Power of 10Sen volunteers comprised of university students conducted road-shows at these schools to collect funds and talk about the concept and importance of the eradication of poverty.

The Outcome:
RM30,127.61 (approx $8,000USD) was raised between September 12^th – October 17^th from school children and university students alone. All funds were channeled to the Malaysian Children Welfare Council, the International Relief Friendship Foundation (Cambodia), and the Malaysian Red Crescent Society. Altogether, 15,000 students participated in the month-long campaign.

Our Partners:

Become a Volunteer!
No matter what your age, background or qualifications, come and join us in our mission to spread the power to our youth. Empower the children to change the future!

Read the ‘Power of 10Sen: Say Bye to Poverty’ Press Release!

Read and watch testimonials from compassionate children and youths who joined us in ‘Power of 10Sen: Say Bye to Poverty’.