So what exactly is the Power of 10 Sen?

Power of 10 Sen is an education campaign where children/youth can help others just by giving 10 Sen. It is a small action that cultivates the spirit of giving and helping those in need. Through this campaign, we want to reach out to all the youths of the world and inform them of their ability to make a difference.

Launched in 2008 in conjunction with Malaysia's Global Peace Festival, Power of 10 Sen is different from most humanitarian efforts because it's not about the collection of millions of dollars. It's about empowering millions of children. We conduct continuous donation drives in universities, secondary schools, primary schools, and even in kindergartens to promote the culture of service and living for the sake of others. Through our partnerships and alliances with prominent NGOs, corporate companies, and government organizations who also believe in the power of our children, we aim to inculcate a sense of collective responsibility among our supporters while effectively raising funds for the most vulnerable and needy of our human society.
But why 10 Sen?

Because everyone can afford to give 10 Sen, that's why. When we ask a young person to donate 10 Sen, we are not asking for their money; we are asking for their heart. We believe that if we can inspire all the children of the nation to consciously participate in an act of giving once, every day, then we will ultimately foster a generation of ethical, responsible, and caring individuals.
Oh ok…but seriously, what can my 10 Sen do?

Your 10 Sen can simply change people's lives. Individually we are one drop but together we are an ocean! Your 10 Sen may be small but it means a lot to those who need it. That's why we call it the Power of 10 Sen – Changing Lives, 10 Sen at a time. Of course, you can give more than 10 Sen too!

Cool! I want to contribute but what should I do?

It's simple.

Step 1: Make a donation to the Power of 10 Sen.

  1. Send a cheque to:
    Global Peace Festival Malaysia Berhad
    3A08, Block A, Kelana Centre Point,
    No.3, Jalan SS7/19,
    47301 Kelana Jaya,
    Petaling Jaya, Selangor.
  2. Email us at for bank details to do a direct deposit
    Bank: Maybank
    Account No.: 5123 5231 7503
  3. Call the Power of 10 Sen office on 03-7805 4760 to pay by credit card

Step 2: Tell your friends
Spread the Power of 10 Sen through

  1. Facebook – Add us as a friend, join our cause and tell others about our work on Facebook
  2. Twitter – Follow us on Twitter to keep up with our latest initiatives, programs and activities
  3. Blog – Read stories from our volunteers, donors and recipients from around the world
  4. Email – Share your ideas, photos and/or videos with us by emailing them to
I want to donate but where does my money go?

Money collected from this campaign will be channeled to our partner agencies who will provide the support and assistance for various projects in the country or overseas. See what we've done here.
What is the Global Peace Festival Foundation?

Global Peace Festival Foundation is leading effort for peace based upon the spiritual vision expressed in the simple yet profound phrase – One Family under God. This vision's transformative power comes from the fundamental truth that all peoples regardless of race, religion, nationality or tribe or ethnicity are spiritual beings who share the common heritage in One God or One Creator. Around the globe, Global Peace Festival have demonstrated that peoples of widely diverse backgrounds are ready to embrace this vision and commit themselves to engaging, working, and living together as One Family.
What if I have more questions?

We love questions! Just email us at and let us know how we can help. We also welcome new ideas, suggestions and feedback about Power of 10 Sen.